Creativity is rarely about coming up with one great idea out of nowhere. Much like building a burger, the creative process is made up of several layers, with each one adding something important to the final product. Order's up!

• The Bun of Finality is the cap that tops off the creative process. At this stage, we get to observe the results of our labor and decide if we are happy with the project. A strong product depends on everything underneath it.

• The Feedback Onion can take time to get through, like an onion feedback can have many layers and sometimes make you cry. Good creative work doesn't happen in isolation.

• The Big Product is the core idea or solution. Everything else on the project should support and strengthen this central concept.

• The Insight Tomato represents the angle of our research. It should be juicy and provides a good base for the Big Product to stand on.

• Crisp Research provides the evidence underneath the idea. The more informed the thinking, the more purposeful the creativity can become.

• The Bun of Objective is the foundation of our project. Before creating anything, you need to know what you're trying to accomplish. No matter what the goal is the objective gives the entire burger its structure.