Case Study!
Case Study!
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WoodGrain Can Label Design System
WoodGrain Can Label Design System
While I was employed at Fresh Produce with the FAMOUS '24 team, we given the opportunity to work with Steve Hartman of Woodgrain Brewing Company. We were tasked with developing a new can labelling system for all of their in-house cans. Something that they could quickly whip together anytime they needed a label for a new brew fast.
A collection of market maps and award-winning designs we analyzed for potential ideas and inspirations
Some of my team's original mood board
Some of my team's original mood board
Our main inspirations after talking with Steve a few times was to stay true to Woodgrain's more comfy aspirations. The relationships and stories that came from the usuals at Woodgrain defined our decision to lean towards a "softer" design. This allowed us to capture an experience-focused beverage—a companion to your time with those you cherish.
I really loved working on this project, because everyone had a hand in the making of the design system. It allowed for a really constructive and immediately tangible finished product.
I really loved working on this project, because everyone had a hand in the making of the design system. It allowed for a really constructive and immediately tangible finished product.
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